Every week, we read BloemNews – maybe with some morning coffee and rusks, at the kitchen table, or during a lunch break. But have you ever thought about how much this trusted source of local news and information shapes our daily lives?
New research Novus Media commissioned at the end of 2024, on behalf of BloemNews, has revealed just how deeply local newspapers impact our readers, not just by keeping communities informed, but also by influencing daily decisions, shopping habits, and the way we engage with our world.
Here is what fellow readers had to say:
Local newspapers drive action. A remarkable 97% of readers take some kind of action after seeing an ad in their local paper. Whether it is visiting a store,purchasing a product, or recommending something to a friend, the newspaper is not just read – it is acted upon.
Shopping is done smarter. More than half of readers (52%) have purchased a product after seeing it in a newspaper insert. About 54% have visited a store or dealer, and 38% save inserts for future reference. If you are a bargain hunter or love staying ahead of deals, you are not alone.
This is a trusted source. In a world of misinformation, local newspapers rank as the second most trusted media source after radio. Readers ranked local publications as their top choice for relevant, practical, and useful information about their communities.
Your local newspaper is a loyal friend. We all know how often we use our smartphones and surf the internet. Well, guess what? Respondents say reading their local paper is their third most frequented media channel, even more so than watching TV.
Inserts matter. A massive 81% of readers prefer receiving leaflets in their newspaper rather than in their postboxes. And these inserts do not go unnoticed – 82% say they look at them all the time, not just when searching for something specific.
Proudly South African counts. Local newspaper readers are engaged and community-driven, with 91% proudly identifying as South African and 76% saying they enjoy shopping.
What catches your interest? Readers are particularly drawn to food and new and interesting recipes, job listings, and local events. Many also want more competitions, making it clear that local papers provide both essential information and a little bit of fun.
These findings show that reading local newspapers is more than just another way to stay informed – it ignites our everyday life.
From discovering great deals to staying connected with your community, our weekly read is working for us in many more ways than one.
Readers and advertisers that would like to know more about this insightful survey can contact Coleen Cilliers of BloemNews on 083-411-1064.
