Lientjie Mentz
The 15-year sponsorship of Toyota South Africa Motors (TSAM) to the seven-time Currie Cup champions the Free State Cheetahs, was extended for another three years.
The announcement was made today by TSAM where the sponsorship was extended from April to March 2028.
TSAM is driven highly by the values of teamwork, resilience, continuous improvement and respect for people and the planet. These values align perfectly with the enthusiastic spirit that the Toyota Cheetahs embodies, making this partnership truly symbiotic.
Leon Theron, senior vice president of Sales and marketing Toyota South Africa, said Toyota South Africa Motors is proud to be associated with the Cheethas.”Rugby is a sport deeply woven into the fabric of the South African heritage, showcasing our cultural diversity and contributing to nation-building and unity. By extending our partnership, we reaffirm our commitment to sport and community development for another three years.”
TSAM’s extended partnership will include the official title sponsorship of the Toyota Cheetahs, Stadium Naming Rights, and continued support of the Toyota Academy. Since its inception in 2015, the Toyota Academy has championed exemplary work that align with TSAM’s commitment to excellent sports development within South Africa.
Through extensive training and education offered at the Toyota Academy, TSAM is playing an active role in nurturing and safeguarding the future of South African rugby. To this effect, the company is proud that nine players from the Toyota Cheetahs Academy have advanced to the senior Toyota Cheetahs team, and four players are part of the SA U20 team.
“We are incredibly proud about the extension of our valued partnership with Toyota SA for an additional three years, particularly in this historic year as Free State Rugby celebrates 130 years of existence,” said Rory Duncan, CEO of the Free State Cheetahs. “Since 2011, Toyota has been more than just a sponsor—they have been an integral part of the Cheetah family, sharing our passion for rugby and commitment to excellence. This partnership allows us to keep growing the game, developing talent, and inspiring our loyal supporters. We look forward to building on this strong foundation and achieving even greater success together.” Duncan, said at the announcement earlier today.
